Wednesday, 19 December 2012
Work From Home For Google
. . You have done the following thus far to promote your site. You have your website up and running 4 weeks ago, ok.
Submission to Search Engines A.
Submission to directories B.
FFA (Free For All) C.
Free Banner Ads D.
You have a low budget and you want to know how and where you can promote your website to get more visitors? How can I get more visitors to my site? Now you ask the one million dollar question. You are only getting 20 visitors a day, for all that promotion.
Promoting your website is an ongoing process to improve search engine visibility and increase web traffic. To have 20 visitors per day is not bad for a few weeks old online business. Welcome to the real world of Internet marketing.
Search Engines
You may not receive traffic from the major search engines for quite a while. You may rank well for MSN in a matter of three months but it may take up to a year to rank
well for Google and Yahoo. Yahoo and MSN are currently the 'big three', google. It takes months to rank well at the major search engines for competitive keywords, for a start.
The major search engines have tightened their algorithms to prevent exploitation and their Search Engine Result Page (SERP) from being spammed by webmasters. The scenario has changed. Special doorway pages to rank high at the search engines, meta tag spamming, there was a time where webmasters could employ html tricks.
Drawn process without guidance, ranking well at the major search engines can turn out to a long. Your web pages may be indexed within 24 hours but it may months before they rank well for your keywords. There is a difference between having your web pages indexed and ranking well. Beware of any SEO company that promises high ranking in a matter of days or weeks, so.
Learn about SEO and subscribe to excellent SEO newsletters to keep up with the latest SEO news and developments. This does not mean that you give up SEO altogether.
There are other aspects of web promotion that needs your attention if you aspire to grow your business. Make adjustments to your web pages but don't fall into the trap of SEO rat race that saps up all your time and energy.
FFAs and Free Banner Ads directories,
The cost of listing is a tidy sum of USD299 a year. Business Directory. The alternative is to get your website listed in Yahoo! You are fortunate if you have a few click-throughs from free directory listings. What about directories and FFAs?
Free banner ads are not effective. FFAs are hopeless.
Pay per Click (PPC)
Google Adwords and Overture are the two popular PPC advertising on the Net. Advertising networks or search engines, pay per click (PPC) or Cost per Click (CPC) are text ads placed on websites.
This kind of advertising drives targeted traffic to your site. The amount does not exceed the highest bid the advertiser is willing to pay for his or her ad keywords. The advertiser is charged a specific amount, every time someone clicks on an ad.
Steer clear or else you may blow your budget, do's and don'ts of PPC, unless you know the ins and outs, a word of caution here though.
Content Distribution and Ezine Advertising
Write articles that are specific to your business and distribute them through article directories. For a budget conscious online business the best ways of web promotion are distributing content and ezine advertising.
Email link and a short description (3 to 5 lines) about yourself and your business, just include what is called a 'resource box' with your website address. No sales pitch and affiliate links at this stage please.
This becomes free publicity for your business. Article directories readily make available your articles for others to use in their ezines.
You will have people who are predisposed to do business with you coming to your website via your articles' resource box link, in turn. This will established you as a credible source of information. Better still if your articles address the situations of your readers and provide solutions to their problems.
Because
the people who clicked on the ad link are interested in what you have to offer, conversion rates tend to be higher. Potential customers for your product or service, it puts your ads into contact with targeted. Ezine advertising is another cost effective way of promoting a newly start up low budget online business.
You will go in circles and ultimately give up altogether, without systematic planning
and clear directions. And developing a quality ezine to promote your site, writing quality content, but spend the greater part of your time to researching, gather inbound links, do the necessary - search engines and directories submission.
But not impossible, making good money on the Internet may not be easy nowadays.
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